Using nutrient profiling to prevent misleading food marketing

Using nutrient profiling to prevent misleading food marketing.

Madam Lyndal Wellard et al. remind us that marketing products with fruit and vegetable claims is inaccurate and potentially misleading if they do not meet nutrient profiling criteria. In a sample of products advertised on television in Spain, in 2008, we found that 52 % and 57 % of foods and beverages carrying nutrient and health claims, respectively, were for less healthy products, according t...

Recognizing misleading pharmaceutical marketing online.

In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the disseminat...

Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment

Application of the British Food Standards Agency nutrient profiling system in a French food composition database.

Nutrient profiling systems are powerful tools for public health initiatives, as they aim at categorising foods according to their nutritional quality. The British Food Standards Agency (FSA) nutrient profiling system (FSA score) has been validated in a British food database, but the application of the model in other contexts has not yet been evaluated. The objective of the present study was to ...

Misleading health claims for food products need to be banned.

After reading this study, two important ethical issues have emerged first; the claims made by company are exaggerated and second, results seem to be generalized to all children without any regard to the study results. Methodological and ethical issues related to the study are; not declaring conflict of interest and source of support by authors, unclear randomization, not following intention to ...